Ippodo Tea

Ippodo Tea

Role

Packaging Designer

Timeline

2 Weeks

TEAM

Solo Project

Tools

Illustrator

InDesign

Photoshop

About

Carrying 308 years of cultural heritage, Ippodo Tea is a Japanese tea company based in Kyoto that was founded in 1717. As a brand, they pride themselves on tradition, quality, and authenticity. Reminiscent of the art of the Japanese tea ceremony, Ippodo Tea exudes a brand personality of mindful, elegant, and precise. Historically, Ippodo Tea was a trusted supplier to the Japanese imperial family, but now people across the world are able to drink the delicacy of matcha and loose leaf tea. Ippodo Tea offers matcha and tea leaves of all levels, from experienced to new drinkers.

The Package Reimagined

Many new users don’t have the knowledge on how to prepare matcha the right way, leaving their current matcha packaging room to improve on educational design. Matcha carries a rich cultural heritage that would be great to add to packaging as a storytelling aspect.


  1. Add a step-by-step on how to make matcha

  2. Cultural history booklet